Virtue Vs. Vice

Vice is the opposite of virtue...unless you're talking about IDIL Vice.

Swiss Native, NYC-based fashion designer Idil Vice is no stranger to success. She has combined a knowledge in graphic design with a 'keen eye for fashion' and an interest in American pop culture (past and present) to create a unique collection of licensed apparel. After her NYC street-inspired designs were featured in a renowned fashion show in Zurich, rave reviews catapulted her into instant celebrity status, making Idil Vice a household name. The Swiss Press has even gone so far as calling her 'the most important discovery after color TV.'

Idil Vice has designed clothing concepts for a number of companies, including the collections for Elvis Presley Enterprises, Swatch Group, the Chapelle Show, Tunnel, and the list goes on.... Idil has also styled advertising and editorials for companies such as Burger King, Kahlua Liquor, and Phillip Morris (just to name a few) and has served as a style and trend consultant for the fashion label Varcity Clothing.

SPOTLIGHT: Kahlua Ad

Idil Vice was commissioned to design a promotional outfit for Kahlua Liquor....

How many designers do you know that can take the look of a bottle and translate it into a fabulous garment and bag?! If they can't do it, IDIL VICE CAN!!

It is no surprise that Idil Vice has gained recognition from a number of well-known publications, including WWD (Women's Wear Daily), Vogue, The Village Voice, who called her "The Best Name of the Day" during Fashion Week, and The New York Times, declaring that Idil Vice's collection "had the combination of elements that MAKE A FASHION AUDIENCE SIT UP AND TAKE NOTICE."

Fun Fact: Swiss Air sleeping masks, used as hair accessories in her fashion shows, served as the inspiration behind Idil Vice's new logo.

Idil Vice's most recent collection is the tributary Fashion Rocks. Idil describes her collection as "music like you've never seen before and fashion like you've never heard before."

Lil' Kim wears Idil Vice Fashion Rocks...

Gwen Stefani wears Idil Vice Fashion Rocks...


Even Sarah Jessica Parker, Madonna, Erykah Badu, Kelly Osbourne, and Carrie Underwood...and soon, you will too!

Graphic tees and hoodies are okay, but IDIL VICE makes graphic tees and hoodies AMAAAAAZING!! She really shows us how FASHION ROCKS. Here's a sneak peek:

Blondie Loose Top

Men's DJ T-Shirt

Hendrix Hoodie

Tired of graphic tees and hoodies? No biggie! Idil Vice also designs printed dresses, skirts, jackets, sweaters, and pants! These are some of my personal favorites...

Billie Holiday Dress: This dress is made from an original 70's knit with an open weave pattern. This dress would be the perfect companion on a weekend getaway!

Monroe BLK Jacket: I LOVE MARILYN MONROE! But then again, who doesn't?! This satin baseball jacket can be dressed up with a pair of cute heels or worn during the day with a pair of your favorite jeans.

Run DMC Skirt: "Original Old School History," as Idil Vice says.... I might be a little biased since I have a t-shirt that looks just like this. I like this skirt, and so should you!

Sunglasses Dress: This mini t-shirt dress is great for MOD fans and 80s lovers. Who wouldn't fall in love with this Warhol style beauty? I sure did!

Monroe Sweater: MORE MARILYN! This exclusive sweater top is right for any occasion. Dress it up with an elegant pencil skirt and some babydoll pumps!

Bowie Sweater: This sweater dress will keep you warm AND in style. Wear it with tights or leggings. Give it a little more edge with some thigh-high or over-the-knee boots. Did I mention that I'm a sucker for dolman sleeves?

Elvis Costello Dress: This exclusive dress is just right for a club night or a stroll to your favorite mall!

Madonna T-Skirt: This t-skirt speaks for itself! Cute and comfy!

Billie Holiday Pants: These palazzo pants pay tribute to a jazz legend but certainly have rockstar appeal! Wear them with your highest heels or platforms to give your figure that statuesque look.

...and last but not least...

Elvis Hawaii Gown: I have never been all that much of an Elvis Presley fan, BUT I am a HUGE FAN of this dress! And I'm sure you can see why! Sheer shoulders, sheer back....SHEER ELEGANCE! Designed for the Elvis Collection by Idil Vice, this unique number is a must-have for Elvis lovers!

Like what you see? Check out Idil Vice Fashion Rocks right here: http://www.idilvicefashionrocks.com/servlet/StoreFront

Idil Vice also designs printed baby clothes, pins/patches, home goods, and accessories.


Don't miss out on some exciting items...Fashion Rocks has a little something for everyone! Take $10 off your online order when you enter the code JAZZBERRY at checkout. Promotion ends 6/30/09 so hurry!

IDIL VICE is a VIRTUE.